QotlerYour company's truth, in one place.
Before an expert writes a word, it reads Mind: six living documents about your business, plus anything you add. This page explains each document, where it comes from, how the experts use it, and how you stay in control of it.
Everything you give it. Nothing you don't.
Not a one-time homepage skim. Mind is rebuilt from these sources when you ask, and every expert reads the latest version on every run.
Your website
Your public pages, read and turned into documents: what they say, how the site is built, its colours and fonts. We never read anything behind a login.
Google Search Console
Searches, clicks, positions and whether Google has seen your pages. Read-only, and only for the site you pick.
Google Analytics 4
Sessions, users, page views and key events, so experts know which pages matter. Read-only.
Competitors' homepages
Public homepages of the companies you compete with, read to judge how close each one really is.
Your documents
Pitch decks, sales notes, brand guides and customer feedback you upload or write in the app.
What you tell it
Every correction you make in Mind, every competitor you add or remove, and every reason you give for saying no.
Six documents every expert reads.
Drafted from your sources in minutes, then yours to correct. Each one shows where it came from.
Product information
What you sell, who it's for, how it's sold, and the features your site describes.
Marketing strategy
Goals with dates, your ideal customer, positioning, messages, channels and a 30-day roadmap.
Competitor analysis
Your top five competitors, how close each really is, and where they leave room for you.
Design guide
Your colours, fonts, imagery and voice, so anything Qotler makes looks and sounds like you.
Content strategy
Pillars, search topics, a playbook per channel, voice rules and how you'll measure it.
Content calendar
Four weeks of specific pieces with dates, channels, formats and calls to action.
What's inside, and why.
Each document has a fixed structure, so you always know where to look and the experts always know where to read. Where your site doesn't support a section, the document says "Not stated on the website" instead of guessing.
Product information
What's in it
An overview with your product name and a one-line description. What it does and the workflow it supports. Your category and product type. Target customers. Business model and pricing. Up to eight key features. Your main call to action. Technical signals like an API, docs, SDKs or integrations. And a few things Qotler noticed on your site.
Where it comes from
Your public pages only. It's written under your company's real name after a fast first read of the site, and states only what the site supports. If the site is thin, the document says so.
How experts use it
The SEO and AI Visibility experts read all of it. LinkedIn, Reddit, X and Content read the product and customer sections, so posts describe what you really sell.
Marketing strategy
What's in it
Six numbered sections. Goals, as a table with the metric, target, due date and who set each one. Your ideal customer profile. A positioning statement. A messaging framework: a core message and message pillars, each with its proof. Four to six channels ranked by fit and effort. A 30-day roadmap, week by week, with checkboxes.
Where it comes from
Your site, your product information and your competitors. Google numbers are only quoted once Search Console or Analytics has at least 14 days of synced data. Goal dates are planned sensibly: blockers soon, setup early, and search goals allow time for Google to re-read pages.
How experts use it
Every expert reads your goals, customer, positioning and messages. Social and content experts also read the channel ranking. Regenerating goals rewrites only the goals Qotler wrote; yours stay exactly as you typed them.
Competitor analysis
What's in it
A landscape summary of how your market is contested. A profile of each competitor. A head-to-head table. A "Not counted as competitors" list that explains who was left out and why. Three to five gaps you can exploit, each naming its evidence. Three concrete positioning moves for your site or messaging.
Where it comes from
Qotler researches likely competitors, then reads each one's homepage and judges it: direct (same buyer, same problem), partial, adjacent or complementary, with a quote from their homepage as evidence. Tools you run on are complementary, not competitors. The top five stay listed, with the ones you added first.
How experts use it
The AI Visibility Expert reads it in full, to see who gets named in AI answers instead of you. Only direct and partial competitors, and the ones you add, reach the experts. Anyone you remove is never treated as a competitor again.
Design guide
What's in it
Your colour palette (primary, secondary and accent), each with a contrast check against the WCAG AA standard. Your neutrals and browser theme colour. Your typefaces. Your social preview image. Your brand voice.
Where it comes from
Detected automatically from your site's styles. It can pick up colours from third-party widgets, so check it. If no colours can be detected, usually because styles are added by JavaScript, it says so and asks you to add them.
How experts use it
Coding reads it so that site fixes match your look. It's the only document Coding reads, because a pull request needs your design, not your positioning.
Content strategy
What's in it
Seven sections. Goals and audience. Three to five content pillars, each with why it earns your audience. Search opportunities grouped into topic clusters. A playbook for each of your top channels. Six to eight voice and style rules. How one piece becomes several. The four to six metrics that show whether it's working.
Where it comes from
Your marketing strategy, your brand voice, and the gaps between what people search for and what your site covers.
How experts use it
The SEO Expert reads the pillars, search opportunities and voice rules. Social and content experts read the pillars, channel playbooks, voice rules and distribution plan.
Content calendar
What's in it
A theme for the month, then four weeks starting next Monday. Each week lists three or four pieces with a date, channel, format, a specific working title, its goal and its call to action. Only channels your strategy prioritises.
Where it comes from
Your content pillars, search gaps and channel ranking. A piece only cites a statistic if your site states it.
How experts use it
Social and content experts read the next six weeks, so drafts land on the right day. In the app you see it as a month grid or a weekly list, and can drag, add, change or delete pieces, saved together with undo.
What a document reads like.
Illustrations for a made-up company, Acme, a time-tracking tool for agencies. Your documents are written from your own site.
Acme tracks billable time across client projects without timers. It reads calendar events and tool activity, suggests time entries, and lets team leads approve them weekly.
For agency owners who bill by the hour and lose time to untracked work, Acme is a time tracker that fills itself in. Unlike timer apps, nobody has to remember to press start.
Invoicing tool: complementary. It bills the hours Acme tracks, and Acme lists it as an integration. Its homepage: "Send invoices in two clicks."
Primary #1F4FD8, passes AA on white. Accent #F59E0B, fails AA on white: use it for shapes, not text. Typeface: Inter.
Talk in hours and money, not features. Say "you'll get back 3 hours a week", not "AI-powered automation".
"The 40 minutes a week our agency lost to timesheet reminders." Goal: awareness. CTA: try the free plan.
Read fresh, every run.
No expert works from memory. Each run starts by reading Mind from the database, so a correction you made a minute ago is used on the next run.
Your confirmed facts come first. Your company description, category, social links and competitor decisions open every expert's brief, marked as confirmed by you. Where a document disagrees with them, your facts win.
Only the relevant sections follow. An expert doesn't read every document in full. The SEO Expert gets your product, strategy core and search topics. The LinkedIn Expert gets your customer, messages, channels, voice rules and the next six weeks of the calendar. Coding gets only the design guide. Sections you edited are put first.
Removed means removed. A competitor you took off the list is stripped out before any expert sees it, and a re-analysis never adds it back.
Your own documents are filtered by relevance. Custom documents reach every expert except Coding, but only the parts that relate to the task at hand.
There are fixed reading budgets. Each brief has a set size, so a long upload can't crowd out your strategy. If something is left out for length, the brief says so.
The reading list, per expert.
Which parts of Mind each expert reads
| Document | SEO | AI Visibility | LinkedIn, Reddit, X | Content | Coding |
|---|---|---|---|---|---|
| Your confirmed facts and competitor decisions | ✓ | ✓ | ✓ | ✓ | ✓ |
| Product information | All | All | Product, customers | Product, customers | — |
| Marketing strategy | Goals, customer, positioning, messages | Customer, positioning, messages | + channels | + channels | — |
| Competitor analysis | — | All | — | — | — |
| Design guide | — | — | — | — | All |
| Content strategy | Goals, pillars, search, voice | — | Goals, pillars, channels, voice, distribution | Goals, pillars, channels, voice, distribution | — |
| Content calendar | — | — | Next 6 weeks | Next 6 weeks | — |
| Your custom documents | Relevant parts | Relevant parts | Relevant parts | Relevant parts | — |
Grounded, versioned, yours.
Every section shows where it came from. Anything you change is marked as yours and kept through every regeneration.
- Sources listed. The exact pages and files a section was built from.
- Edit like a normal document. Headings, lists and tables in a rich-text editor. Parts you don't touch are saved exactly as they were.
- Every save is a version. Open any earlier version and restore it. Restoring adds a new version, so nothing is ever lost.
- Safe in two tabs. If someone saved a newer version first, you choose what to keep. Unsaved drafts survive a reload.
- Your edits are pinned. A document you edited is marked "Edited by you" and is never regenerated over.
Ideal customer
Agency owners with 10–50 people who bill by the hour and lose time to untracked work.
Main message
Track every billable hour without nagging your team.
Goal
200 trial sign-ups from search by 31 March · Search Console · set by you
Example
The details that keep it safe.
Mind is meant to be corrected. These rules make sure a correction is never lost.
Your facts stay yours
Edit your description, category and social links. Your values survive any re-analysis; Qotler's latest reading is kept beside them, not over them. Your website address is locked, because every document was built from it. A different site means a new workspace.
Add, rename, remove
Add a competitor by its web address alone; Qotler fills in the name and logo. Rename or re-point one. Remove one with undo. A removed competitor is remembered, so a re-analysis never adds it back.
Only what's not yours
Regenerating skips any document you edited before any AI is called. "Regenerate goals" rewrites only the goals Qotler wrote. A document that failed to generate can be retried on its own, or you can write it yourself.
Every version, one click
Each save is kept with who made it and when. Restoring an older version saves it as the newest one, so you can always step forward again.
Counters, not cuts
Documents and fields have length limits, shown as live counters while you type. Nothing is ever silently cut off. An older document that's already over the limit can still be saved, as long as it doesn't grow.
Edit the plan directly
Drag a piece to another day, add one, change or delete it, then save all the changes together. Undo is there after every save.
Add what your website doesn't say.
Upload a file or write one in the app. Once you save it, the experts read the relevant parts of it on every run.
- Choose. A PDF, Word (.docx), Markdown or plain-text file, up to 5 MB.
- Name it. Give it a name and, if you like, a note on when experts should use it.
- Checks. Qotler reads the text and shows what it found before anything is saved.
- Save. Only saved documents are yours in Mind and read by the experts. An upload you never save is removed after 24 hours.
The checks, in plain words
File type. Checked by what the file really is, not just its name.
Size and length. Up to 5 MB per file and 20,000 characters of text. A PDF of only scanned images can't be read and is marked unreadable, so you can replace it.
Duplicates. If it's nearly the same as a document you already have, you're told.
Sensitive information. Email addresses, phone numbers, card numbers and API or private keys are found and shown to you. You choose to remove them (they're replaced with "[removed]") or keep them.
Relevance. Advice only: whether the document seems to be about your company. It never stops you saving.
Space. Up to 10 documents per workspace.
After you save
Edit the extracted text in place, with the same version history as any document. Replace the file with a newer one; the old file is kept privately for 30 days. Remove a document and it's kept privately for 30 days so you can bring it back, then deleted with its original file. Originals are stored in a private storage bucket that only Qotler's servers can reach.
The good stuff isn't on your website.
The more Mind knows, the less the experts sound like everyone else.
Pitch deck
How you explain the company to investors: the problem, the insight and why now.
Sales call notes
The questions and objections buyers really raise, in their words.
Customer feedback
Reviews, survey answers and support themes. Remove names first, or let the check help.
Brand guide
Voice, words to use and words to avoid, and anything the design guide missed.
Product roadmap
What's shipping soon, so posts and pages can prepare for it.
Case notes
Before-and-after stories you're allowed to share, with the numbers.
Positioning work
Messaging workshops or category notes you've already paid someone for.
Founder story
Why you started it. The LinkedIn and X experts use it to sound like you.
Don't upload contracts, passwords, customer lists or anything you wouldn't want an AI model to read. Qotler uses AI providers' business APIs, whose terms say inputs aren't used to train their models by default. See Security & data.
Your words win.
Mind, answered.
How long does Mind take to build?
A few minutes from your website. Documents appear one by one as they're written, and the workspace is usable before the last one finishes. It gets better as you connect Google and add your own documents.
What if Mind gets something wrong?
Edit it. Your version wins from the next run, and regeneration never overwrites it. For a single wrong fact, like your category or a competitor, fix it in your profile or the competitor list and every expert sees the change.
Can I see what changed?
Yes. Every save is kept as a version you can open or restore, with whether it was written by Qotler or by you.
Why are only five competitors listed?
Five is enough to position against, and a short list keeps the experts focused. Competitors you add are listed first, then the strongest direct and partial ones. You can add your own.
Why was a company left out of my competitors?
It was judged adjacent or complementary from its homepage, for example a tool your customers use alongside you. The competitor analysis lists it under "Not counted as competitors" with the reason. If you disagree, add it yourself.
Can I change my website address?
No. Every document was built from that site, so a different address is a new workspace rather than an edit. Everything else in your profile is yours to change.
Which file types can I upload?
PDF, Word (.docx), Markdown and plain text, up to 5 MB each and 10 documents per workspace. Scanned PDFs without real text can't be read yet.
What happens to a document I delete?
It disappears from Mind and the experts stop reading it immediately. It's kept privately for 30 days so you can bring it back, then deleted along with its original file.
Who can see my documents?
Only people in your workspace. Uploaded originals sit in a private storage bucket, and every request is checked against your workspace.
Is my content used to train AI models?
Qotler doesn't train its own models on your data and doesn't sell it. The AI providers we use are accessed through business APIs whose terms say inputs aren't used to train their models by default.
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Qotler opens on 1 December 2026. Leave your email and we'll tell you the moment it's live.
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